Last Updated: 06/03/2025
Welcome to the Mark: Wellness Assistant application and related services.
1. Introduction
This Privacy Policy explains how Mark Wealth C Corp. (“Company”, “We”, “Us”, or “Our”), located at 254 Chapman Rd, Ste 209, Newark, DE 19702, United States, collects, uses, discloses, and protects Your personal and sensitive data when You access or use the Mark: Wellness Assistant mobile application and related services (collectively, the “Application” or “Services”).
By using the Application, You confirm that:
You are at least 18 years old and legally capable of agreeing to this Privacy Policy;
You have read, understood, and agree to the practices described below;
You acknowledge that this Application provides informational and educational support only, and is not a substitute for professional medical advice or diagnosis.
We process both personal information (PII) and protected health information (PHI) that You voluntarily provide through onboarding questionnaires, profile settings, uploaded files (such as photos or medical documents), and interactions with the Application. We also collect technical data from Your device—such as language settings, IP address, device type, operating system, and usage behavior—to ensure the App functions properly and to improve consumer experience.
You are solely responsible for the accuracy and completeness of the information You provide, as well as for any decisions You make based on the content or assistance offered through the Application. You agree to consult a qualified doctor or other licensed healthcare professional before making any health-related decisions, including changes to Your lifestyle, use of dietary supplements, or physical activity. We do not guarantee that the information or support provided by the Service is complete, accurate, or appropriate for Your individual health needs.
If You do not agree with this Privacy Policy or do not consent to the processing of Your data as described, please do not use the Application, and delete Your account along with any locally stored data from Your device.
The Application is operated and maintained in the United States, and complies with applicable privacy and data protection laws, including the Health Insurance Portability and Accountability Act (HIPAA). Although we are not a covered entity or medical provider, we implement privacy and security standards consistent with HIPAA and the HITECH Act to protect your data.
Residents of certain states, including California, Virginia, Colorado, Connecticut, Utah, or Nevada, may have additional rights under applicable state laws. For more information, please refer to Section 10.
2. Purpose Of Personal Data Processing
We process the personal data of Service Consumers for the following purposes:
Provision of services. We process personal data to provide the core services of the Service, including fulfilling Consumer requests and ensuring convenience in using our key features.
Statistical or research activities. Personal data is used for conducting statistical and research activities that help understand the needs of Consumers and improve our services.
Provision of personalized content and information. We use personal data to tailor content to the needs of Consumers, providing them with relevant information that matches their requests.
Sending information at the Consumer’s consent. We send Consumers emails with information about new products, promotions, special offers, and other updates on behalf of the Service.
Customer support operations, including reviewing and responding to inquiries, questions, feedback, and complaints from Consumers. We process personal data to ensure the effective operation of the support service, including quick responses to Consumer queries, addressing feedback and complaints.
Improvement of the Company’s products and services. Data is used to improve Company’s products and services, as well as to enhance the quality of service provided to Consumers, ensuring greater satisfaction and effective use of the Service.
Provision of advertising and marketing services and conducting marketing research. We process data for marketing campaigns, market research, and tracking the effectiveness of advertising to make our offers more relevant and useful to Consumers.
Application traffic analysis. We use data to monitor Application visits, study Consumer behavior, and analyze traffic to enhance the Service’s functionality and improve ease of use. The use of cookies helps optimize the Service’s operation and ensure uninterrupted use.
Providing effective technical support in case of issues with using the Service. We process data to provide timely technical support, assisting Consumers in resolving technical issues or clarifying Service use.
Protection of the Company’s and Consumers’ interests, immediate response to any harmful, unauthorized, unethical, or illegal activity resulting from interaction with the Service. Personal data may be used to detect suspicious activities or violations of the Service’s rules, ensuring security, protecting Consumers from harmful or illegal activities, and responding quickly to potential risks.
Ensuring proper functioning of the Service, including monitoring failures or resolving issues reported by Consumers. Data is used to monitor the Service’s operation, diagnose and fix failures, and improve the stability and reliability of the Service.
Compliance with legal, court, or regulatory requirements. We process data in accordance with applicable laws, court orders, or regulatory requirements when necessary to ensure the fulfillment of legal obligations and the legality of our activities.
3. Information We Collect
This section describes the types of personal data (“Personal Data”) we may collect from You during Your use of the Mark: Wellness Assistant mobile application and related services (collectively, the “Application” or “Services”), as well as from third parties and automated technologies.
We collect this information to personalize Your experience, deliver supplement suggestions, ensure Service functionality, and remain compliant with applicable regulations including HIPAA.
If You decide to register an account, You are responsible for keeping Your account login details secure. We recommend that You do not share Your username, password, or any other access details with anyone else. If You believe Your account has been compromised, please contact Us immediately.
3.1. Special or Sensitive Data (Protected Health Information – PHI)
Some of the information We collect may be classified as “Protected Health Information” (PHI) under the Health Insurance Portability and Accountability Act (HIPAA), or as sensitive personal data under various state laws.
We only collect this type of data with Your explicit consent. You may be asked to provide this consent through a checkbox, a pop-up notification, or a setting within the Application. Without Your clear authorization, We do not access or store this sensitive data.
We treat all such information with the highest level of confidentiality and take appropriate safeguards to protect it in accordance with applicable privacy regulations.
3.2. Aggregated & De-Identified Data
We may analyze data in an aggregated or/and de-identified form for purposes such as improving our Services, conducting internal research, and developing new features. This means the data is stripped of identifying details and cannot be used to recognize or trace back to any individual Consumer.
Because aggregated or/and de-identified data cannot be linked to You, it is not considered Personal Data under applicable privacy laws. As such, its use is not restricted in the same way as identifiable information.
3.3. Important Notes
Please note the following key points regarding the collection, use, disclosure and management of Your data in the Service:
You may choose not to provide certain data, but this may limit access to certain Application features.
If You submit information on behalf of another person (e.g. family member), You must ensure You have the legal right to do so. This may require obtaining their consent or having legal authority such as guardianship.
In cases where We receive data from third parties, We process this information in accordance with the standards set forth in this Privacy Policy, ensuring that it receives the same level of protection as data provided directly from You.
4. How We Use Collected Data
We collect and use Your personal data primarily to provide, maintain, and improve the Mark: Wellness Assistant Application and related Services. This includes delivering a personalized wellness experience, managing our legal responsibilities, and enhancing the quality of our offerings. In some cases, especially when processing sensitive data, We may request Your explicit consent.
We are also committed to protecting children’s privacy. For more information, please refer to Section 8.
4.1. Providing and Managing Your Account
We use Your data to verify Your identity, enable access to the Application, customize Your experience, prevent service errors, and offer seamless functionality. This also includes handling login credentials, email verification, and account-related preferences.
4.2. Communicating With You
We may contact You via email, in-application messaging, or push notifications. This communication may include updates about Your account, reminders related to Your plans, responses to Your support requests, or general service notifications. You can opt out of certain types of messages by adjusting Your settings.
4.3. Processing Payments and Transactions
When You make purchases through the Application, We use third-party payment processors to complete the transaction. We do not store Your full payment card information ourselves. We use transaction data to confirm Your order, provide receipts, and deliver any paid services or products.
4.4. Personalizing and Improving the Service
We analyze usage behavior, preferences, and feedback to improve our features, design new tools, and personalize Your experience. For instance, if We observe that consumers frequently engage with certain fitness content, We may create more content in that area.
4.5. Marketing and Promotional Communication
If You’ve provided consent or where legally allowed, We may send You marketing messages about our products, promotions, or updates. You can unsubscribe at any time using the link in the message or through Your settings. We may also personalize the ads You see based on Your interests and how You use the Application, including across other platforms (e.g. social media).
4.6. Analytics and Ad Performance
We may use Your data, including device and advertising identifiers, to assess the effectiveness of our ad campaigns, measure engagement, and optimize content delivery. This includes monitoring impressions, clicks, and consumer behavior.
4.7. Ensuring Security and Enforcing Our Terms
We process data to detect and prevent fraud, abuse, unauthorized access, and violations of our Terms of Use. This helps us maintain a safe and reliable environment for all consumers and defend our legal rights in the event of a dispute.
4.8. Legal Compliance
We may use Your information to comply with legal obligations such as tax reporting, maintaining business records, or responding to lawful requests by public authorities. This includes compliance with applicable data protection laws like HIPAA, CCPA, and others depending on Your state of residence.
4.9. Research and Development
We may process aggregated, anonymized, or de-identified data for research, analytics, and service improvement purposes. This data does not identify You and is not treated as personal data under applicable laws.
4.10. Sensitive and Wellness Data
Some of the information you provide—such as data related to your mental health, chronic conditions, or biometric metrics—may be classified as sensitive or “special category” personal data under laws like HIPAA or state-specific acts. We only collect and process this data with your explicit consent, which may be requested via checkboxes, popups, or other consent mechanisms. Please note that in some cases, this type of data is essential to deliver the core functions of the Application (e.g., diabetes-specific nutrition planning or heart rate integration with wearable devices).
5. Whom We Share Your Data With
We do not transfer Your personal data to third parties, except in cases where such transfer is necessary under applicable law, at Your request, or as outlined in this Privacy Policy.
Access to consumers’ personal data may only be granted to individuals who require it to support, ensure quality, operate, or improve our Service and related services. These individuals include:
5.1. Service Providers and Partners
We engage partners and service providers to perform specific business functions on our behalf, using their technologies and resources based on our instructions. This may involve processing Your data through their SDKs, APIs, cookies, and other technologies. Therefore, Your data may be transferred and processed on their servers (usually without direct access to the specific data) for our purposes. These include:
Cloud Infrastructure Providers (e.g., Amazon Web Services – AWS). Used to securely store Consumer data, manage backups, and support the overall functionality and scalability of our infrastructure and Services.
Monitoring & Diagnostics Tools (e.g., Firebase Crashlytics, Sentry, Logz.io). Implemented to monitor Application performance, detect crashes or system anomalies, and analyze technical issues to improve stability and Consumer experience.
Analytics & Attribution Platforms (e.g., Appsflyer, Amplitude, Google Analytics). Employed to understand Consumer behavior, engagement patterns, and feature usage. These tools also help us measure the effectiveness of marketing campaigns and product development initiatives.
Payment Processors & Gateway Services (e.g., Stripe, Connectum, Checkout). Facilitate secure processing of Consumer payments, subscription management, and transaction verification while maintaining compliance with industry standards such as PCI-DSS.
Order Fulfillment Partners (e.g., Amazon). Assist in the logistics and processing of physical product orders placed through the Application, including shipping, returns, and inventory management.
Customer Support & Communication Tools (e.g., Intercom, Zendesk, OneSignal, Stream Chat). Enable real-time support, in-application messaging, push notifications, and Consumer engagement through automated or human-assisted channels.
Advertising & Marketing Platforms (e.g., Meta [Facebook, Instagram], Google Ads, Snapchat). Used for targeted advertising, campaign delivery, audience segmentation, and performance tracking to optimize marketing strategies and reach relevant Consumers
We ensure that specific data processing agreements are in place with all such partners to regulate how they process Your data solely for the intended purposes of our Service.
5.2. Concierge Service
To enhance Your experience and assist You with placing or managing orders, We may work with a dedicated concierge service. In order to provide this support, We may share limited but necessary information with them such as Your name, contact details, and relevant order information like product selections, preferences, and delivery instructions.
The concierge service uses this information strictly for the purpose of facilitating Your purchase and offering personalized assistance throughout the ordering process. This may include answering questions, helping with product recommendations, coordinating logistics, or resolving any issues related to Your order.
We ensure that any concierge partner is contractually bound to protect Your data and to use it only as We instruct them and as is compliant with applicable privacy law. They are not permitted to use Your data for marketing purposes or share it with any other third parties.
5.3. Government Authorities
We may disclose Your personal data to government agencies, regulatory bodies, or law enforcement authorities when required to do so by law. This includes situations where We must comply with legal obligations such as court orders, lawful requests related to national security, criminal investigations, or other legal proceedings.
Such disclosures are also made for purposes of compliance with tax laws, regulatory reports, or other statutorily mandated requirements that relate to our business. We limit the information disclosed to the bare minimum necessary to comply with the specific legal requirements.
5.4. Affiliates
We can disclose Your personal data to our affiliated companies within the corporate group. These include our parent company, subsidiaries, and entities in which We have joint control or ownership. This enables us to provide integrated services, provide consistent Consumer experience, and make business operations such as analytics, customer service, and technical support possible.
5.5. In the Event of Business Transfer
If there is a corporate transaction, like a merger, acquisition, restructuring, sale of assets, or other similar business transfer, Your personal data can be part of the transferred assets. This implies that Your data can be shared with prospective buyers, investors, or applicable third parties as part of the due diligence process and eventually transferred to a new entity upon transaction completion.
We are dedicated to the integrity and confidentiality of Your data through these transitions. Any third party is bound by obligations to treat it in a manner consistent with this Privacy Policy, and to utilize it only for the purposes for which it was first collected or as otherwise permitted by law.
6. Consumer Rights
All Consumers of the Service have the following rights concerning their personal data:
Right to Know Consumers have the right to know the sources of collection, the location of their personal data, the purpose of its processing, and the location of the Data Controller.
Right to Access Consumers can request access to their personal data and obtain a copy of it. If You wish to receive a copy of the data We process, You can send us a data access request or, depending on the product You use, look for a data access feature available in Your profile section.
Right to Correct Consumers have the right to correct their personal data if it is inaccurate or incomplete.
Right to Delete Consumers can request the deletion of their personal data, provided that no legal obligations are violated, and there is no necessity to retain the data. We will make reasonable efforts to honor Your request. In some cases, We may be legally required to retain certain data for a period of time (e.g., payment details), and in such cases, We will fulfill Your request for deletion in relation to other data, once the retention period has expired.
Right to Restrict or Block Processing Consumers have the right to restrict or block the processing of their personal data if they object to such processing, question the accuracy of their data, believe the processing is unlawful, or if it is necessary to establish, exercise, or defend their rights in court.
Right to Data Portability Consumers have the right to receive their personal data in a structured, commonly used, and machine-readable format, and reuse it elsewhere or ask us to transfer it to a third party of their choice. If You wish to exercise this right, You can request a copy of Your personal data in a .json file or another appropriate format.
Right to Withdraw Consent Consumers can withdraw their consent for data processing at any time, where consent is the legal basis for processing.
Right to Object to Processing Consumers have the right to request the cessation of processing of their personal data, and We will comply unless there are legal or compelling reasons for such processing.
Right to File a Complaint Consumers can file a complaint with us regarding any processing of their personal data or approach the supervisory authorities in the country where they reside or work. While We strive to resolve concerns directly, You have the right to lodge a complaint with a competent data protection supervisory authority.
Right to Influence Advertising Preferences
Email marketing: You can unsubscribe from email marketing communications at any time by following the unsubscribe link in any marketing email or by contacting our support team.
Personalized Ads:
On iOS: You can limit ad tracking by navigating to “Settings,” then “Privacy,” and tapping “Advertising” to select “Limit Ad Tracking.”
On Android: You can opt out of interest-based ads by opening the Google Settings app, tapping “Ads,” and enabling “Opt out of interest-based ads.”
Opt-out of Interest-Based Advertising: You can also visit third-party sites to manage Your advertising preferences, such as the , , and others.
Right to Lodge a Complaint with Supervisory Authority If You wish to lodge a complaint with a supervisory authority, You have the right to do so, but We encourage You to reach out to us first to resolve the issue. Customer satisfaction is important to us, and We will do our best to address any concerns.
Right to Data Portability If You wish to receive Your personal data in a machine-readable format, You can request a copy as mentioned above. We will provide Your data in a suitable format, such as .json, to allow easy transfer or reuse.
6.1. Exercising Your Rights
To exercise any of Your privacy rights, You can send a request to or use the privacy features available within our products. Please note that We may require certain verification information to process Your request, such as Your name, email address, and specific account details.
6.2. Verification Process
We may need to verify Your identity to ensure the security of Your data. Verification might include confirming Your identity with details such as Your name, age, email address, account creation date, and activity history. In some cases, We may ask for additional proof of identity. Our goal is to minimize the information required while ensuring the security of Your data.
6.3. Authorized Agent
You may designate an authorized agent to exercise Your rights on Your behalf. If You have given a power of attorney to Your authorized agent, We will work directly with them to fulfill Your request. If We are not provided with a power of attorney, We will contact You directly to verify the agent’s authority and gather the necessary verification information.
6.4. California Privacy Rights
For residents of California, the California Consumer Privacy Act (CCPA) provides additional rights. These rights include the following:
Right to Know You have the right to request the following information:
The categories of personal information We have collected about You.
The categories of personal information We have sold or shared, and the categories of third parties to whom We sold or shared it.
The categories of personal information We disclosed for business purposes.
Right to Opt Out of Sale/Sharing You have the right to opt-out of the sale or sharing of Your personal data for targeted advertising purposes. We provide a prominent “Your Privacy Choices” link on our products that allows You to manage this preference. If You wish to exercise this right, please use the relevant links provided in our products.
Right Not to Be Discriminated Against You have the right not to be discriminated against for exercising any of Your CCPA rights, including opting out of data sales or sharing.
Shine the Light Law Under California’s Shine the Light law, residents can request information about the personal data shared with third parties for direct marketing purposes. To request this information, please email us at with “Request for California Shine the Light Privacy Information” in the subject line.
7. Data Storage and Retention
We are committed to ensuring the security and confidentiality of Your personal data. To achieve this, We implement reasonable administrative, technical, and physical safeguards designed to protect Your personal data from unauthorized access, disclosure, alteration, or destruction. These measures are intended to ensure the integrity and security of Your personal data throughout its lifecycle.
7.1. Data Retention
We will store Your personal data for as long as it is reasonably necessary to achieve the purposes outlined in this Privacy Policy and our Terms of Use (including providing the Service to You). This includes, but is not limited to, the duration of Your account with the Service and the necessary period for fulfilling our contractual obligations.
We will retain Your personal data for as long as Your account remains active, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). We may also retain certain personal data as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. For example, under certain accounting and tax laws, We are required to store Commercial Information for extended periods to comply with applicable regulations. Therefore, even if You submit a request for data deletion, a small portion of Your data may still be retained if it relates to our legal compliance obligations.
7.2. Data Deletion Requests
You have the right to request the deletion of Your personal data at any time. However, please be aware that we may need to retain certain information to comply with legal obligations or contractual commitments. In cases where data is required to be retained for a specific period (for example, for tax or accounting purposes), we will only delete the data once the retention period has passed.
7.3. Security Measures
We take the protection of Your personal data seriously. We use a variety of security technologies and organizational measures to safeguard Your personal data from unauthorized access, use, alteration, or disclosure. These include encryption techniques, secure server environments, and access controls to ensure that only authorized personnel have access to Your data. Additionally, We regularly review our security practices to keep pace with technological advancements and emerging risks.
7.4. Encryption and Data Protection
To enhance security, We utilize encryption protocols where appropriate to protect Your personal data both during transmission and while stored in our systems. This helps to prevent unauthorized parties from intercepting or accessing Your sensitive data.
7.5. Consumer Responsibilities
While We take extensive measures to protect Your personal data, it is also important for You to play a role in ensuring its security. Please ensure that You use strong passwords and do not share Your account credentials with others. If You suspect any unauthorized access to Your account or personal data, please contact us immediately to report the issue.
7.6. Questions and Contact Information
If You have any questions or concerns about our data retention or protection practices, or if You would like to request deletion of Your personal data, please contact us using the contact information provided below.
8. Children’s Privacy Policy
We do not knowingly collect or process personal data from individuals under the age of 18. Our services and website are not intended for children, and We do not knowingly allow children to use our services.
If You believe that We may have inadvertently collected personal data from a person under the age of 18, please contact us immediately at: support@markwealth.me. We will take appropriate steps to delete such data as soon as possible.
We strongly encourage parents and legal guardians to monitor and supervise their children’s online activities. If You are a parent or legal guardian and You are aware that Your child has provided us with personal data without Your consent, please reach out to us so We can take the necessary steps to remove the data.
We take children’s privacy seriously and aim to comply with relevant privacy laws, including the Children’s Online Privacy Protection Act (COPPA) and other applicable regulations.
9. Changes to the Privacy Policy
We may modify this Privacy Policy from time to time. If We decide to make material changes to this Privacy Policy, You will be notified through our Service or by other available means and will have an opportunity to review the revised Privacy Policy. By continuing to access or use the Service after those changes become effective, You agree to be bound by the revised Privacy Policy.
We may also update this Privacy Policy by posting a new version on our Site. If significant changes are made that alter how We use or process Consumers’ personal data, We will notify You if it is reasonable and possible to do so. Otherwise, We recommend that You periodically review this Privacy Policy to stay informed about any updates.
The “Last Updated” date above will indicate when the Privacy Policy was last reviewed.
If You have any questions or concerns regarding these changes, please contact us at: support@markwealth.me.
10. Notices for Residents of Different States
10.1. Notice for California Residents
Under Section 1798.83 of the California Civil Code, You have the right to obtain information about the types of personal data You have provided to Us during the previous calendar year.
If You are under 18 years old, You have the ability to request the deletion of unwanted data that You have provided to Us through the use of our Service. To make such a request, please contact us, providing relevant information, confirming Your age and California residency status.
Under the California Consumer Privacy Act (CCPA), You also have the right to:
Request the deletion of Your personal data that We have collected.
Request a copy of all or part of the personal data We have stored about You during the past 12 months.
Appoint an agent to act on Your behalf and make requests regarding Your information. The agent must be authorized to access Your account to submit the request.
Request a list of third parties with whom We have shared Your personal data, and learn what specific information We have shared during the previous calendar year.
We do not discriminate against Consumers who choose to exercise their rights under the CCPA. The quality of our services is equal for all of our Consumers, regardless of whether they have exercised these rights.
10.2. Notice for Nevada Residents
If You are a resident of Nevada, You have the right to opt out of the sale of Your personal data to third parties. You can exercise this right by sending Us a request to the email address provided in Section 12, with the subject line “Nevada Request: Do Not Sell My Information,” including Your name and the email address associated with Your account.
Please note that at this time, We do not sell Your personal data, as the sale, as defined in Section 603A of the Nevada Revised Statutes, is not currently part of our practices.
10.3. Notice for Virginia Residents
If You are a resident of Virginia, under the Virginia Consumer Data Protection Act, You have certain rights regarding the processing of Your personal data. These rights allow You to exercise control over how we collect, use, and store Your personal data.
Specifically, You have:
The right to know whether We process Your personal data.
The right to obtain a copy of the personal information We store and process about You in a consumer-friendly format.
The right to request deletion of the personal data We store or process about You.
The right to request correction of inaccuracies in Your personal data, considering the purpose of its processing.
The right to opt out of certain types of processing.
10.4. Notice for Colorado Residents
If You are a resident of Colorado, under the Colorado Privacy Act (CPA), You have the following rights:
The right to access Your personal data that We store and process about You, as well as to learn how this data is used.
The right to correct any inaccuracies or incomplete information in the personal data We store.
The right to delete Your personal data, unless legal requirements prevent its deletion.
The right to opt out of the sale of Your personal data to third parties.
The right to opt out of data processing for targeted advertising or profiling purposes.
The right to prohibit us from processing Your sensitive personal data without Your prior consent.
10.5. Notice for Connecticut Residents
Under the Connecticut Data Privacy Act (CTDPA), if You are a Connecticut resident, You have the right to access Your personal data, request its correction or deletion, and obtain it in a convenient format for transfer to another controller. You may also opt out of the sale of Your data or its processing for targeted advertising or profiling.
10.6. Notice for Utah Residents
If You are a Utah resident, under the Utah Consumer Privacy Act (UCPA), You have the right to confirm whether Your personal data is being processed, access such data, request its correction or deletion, and withdraw Your consent for its processing. You may also exercise Your right to opt out of the sale of Your personal data or its use for targeted advertising.
11. Contact us
You may contact us at any time for details regarding this Privacy Policy, its previous versions, or our information practices. For any questions concerning Your account or Your personal data please contact us at: support@markwealth.me.